Jenna Goudreau | February 2012
Steve Cody, 57, is co-founder and managing partner of Peppercom, a mid-size communications agency based in New York. He’s also an amateur stand-up comedian, performing frequently at the New York Comedy Club.
“About five years ago I was suffering through an endless business dinner, when the guy next to me said he performed stand-up when not doing IT,” recalls Cody. Intrigued, he decided to take a course and start performing himself. Soon he noticed a happy crossover to his professional life, where he was employing humor more often, listening more intently to clients and becoming better at holding audiences’ attention during presentations…
Research shows that successful humor boosts both personal productivity and group effectiveness. According to Michelle Gielan, an expert in positive psychology and cofounder of the Institute for Applied Positive Research, when something makes us smile or laugh, the feel-good chemical dopamine is dropped into our systems, which turns on all the learning centers in the brain and heightens creativity, productivity and engagement. In a meta-analysis of 225 academic studies, happy employees were found to have 31% higher productivity and 37% higher sales. Doctors who were primed to be positive came to the correct diagnosis 19% faster and more accurately, while business teams solved problems more quickly, were deemed better by bosses and got higher customer satisfaction ratings.
